This course is a step-by-step program for beverage companies and all Fast-Moving Consumer Goods or FMCG brands. It takes you through all stages of product development, production, marketing, funding, sales, and distribution, but not in this order. The course flips the order of your project priorities depending on who you are and your company. For example: if you’re starting a company, you need funding and proof of concept first. If you’re working in a Fortune consumer goods company, you need consumer research more than funding and channel. You already have the channel, but you need to figure out how to connect with consumers.