About Course
This course is a step-by-step program for beverage companies and all Fast-Moving Consumer Goods or FMCG brands. It takes you through all stages of product development, production, marketing, funding, sales, and distribution, but not in this order. The course flips the order of your project priorities depending on who you are and your company. For example: if you’re starting a company, you need funding and proof of concept first. If you’re working in a Fortune consumer goods company, you need consumer research more than funding and channel. You already have the channel, but you need to figure out how to connect with consumers.
Course Content
FMCG Business Planning & Development
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Lesson 1 Introduction FMCG Business Modeling
08:56 -
Lesson 2 Get Funded Now FMCG
13:51 -
Lesson 3: Biz Model Rapid FMCG
07:51 -
Lesson 4: Deep Dive Biz Model FMCG
50:00 -
Lesson 5: Target Market FMCG
25:26 -
Lesson 6: Reverse to Supply Chain
16:19 -
Lesson 7: Business Modeling Supermarkets and C Stores
16:19 -
Lesson 8: Direct to Consumers
09:34 -
Lesson 9: Natural Channel CPG
06:33 -
Lesson 10: Other FMCG Business Model Examples
21:01
The Five Major Mistakes that can Kill Your Business
Write Your Business Plan. Chose Your Business Model
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