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FMCG Business Planning & Development

By Jorge Olson Categories: Marketing
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About Course

This course is a step-by-step program for beverage companies and all Fast-Moving Consumer Goods or FMCG brands. It takes you through all stages of product development, production, marketing, funding, sales, and distribution, but not in this order. The course flips the order of your project priorities depending on who you are and your company. For example: if you’re starting a company, you need funding and proof of concept first. If you’re working in a Fortune consumer goods company, you need consumer research more than funding and channel. You already have the channel, but you need to figure out how to connect with consumers.

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Course Content

FMCG Business Planning & Development

  • Lesson 1 Introduction FMCG Business Modeling
    08:56
  • Lesson 2 Get Funded Now FMCG
    13:51
  • Lesson 3: Biz Model Rapid FMCG
    07:51
  • Lesson 4: Deep Dive Biz Model FMCG
    50:00
  • Lesson 5: Target Market FMCG
    25:26
  • Lesson 6: Reverse to Supply Chain
    16:19
  • Lesson 7: Business Modeling Supermarkets and C Stores
    16:19
  • Lesson 8: Direct to Consumers
    09:34
  • Lesson 9: Natural Channel CPG
    06:33
  • Lesson 10: Other FMCG Business Model Examples
    21:01

The Five Major Mistakes that can Kill Your Business

Write Your Business Plan. Chose Your Business Model

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